webcom Montréal 2009

English

Sean Moffitt, takes you through the rationale for applying word-of mouth-marketing and community building in a cluttered, chaotic and customer-controlled marketplace. Sean will provide fresh Canadian research, expert insight and new arguments on why word of mouth trumps traditional media in a stressed economy He’ll  isolate the 12 key types of word-of-mouth marketing, when and where they should be used and gets at the heart of why people talk.

Along the way, Sean will dispel myths, inspire ideas, give you the latest examples, research, tools and advice not only from a leading thought leader on grassroots marketing and social media but also a street savvy practitioner and brand champion, who has seen them work firsthand. He'll also impart wisdom on how to apply these strategies, insights and tactics back in the unique worlds of business-to-consumer, as well as business-to-business worlds.

Sean Moffitt